讨论【上海高级市场经理NPD】- beauty&skincare 新品研发部门

Senior Marketing Manager, NPD

• Yearly Payment: 800k-1m based on your skill set

Main Accountabilities

• Drive the overall Strategic Planning for the Brand in China, including the Development of 12Q Innovation plan and consumer engagement plan.
• Drive alignment & handshake with BU lead.
• Lead the innovation pipeline developing, crafting & validation of mixes, alongside managing Innoflex gatekeeping process at BU & CMO IB.
• Generate relevant and differentiating consumer insights in China (esp. need states, demand space and consumer journeys), being the voice of the country for the brand.

All About You
To succeed in this role, it will require.

• 8-10 years in marketing experience, with substantial & proven track record on brand development skills .
• Analytical acumen, consumer Understanding & Strategic Thinking, enabling to translate market & consumer insights into long term, consistent brand strategy & subsequent mixes.
• Deep local China market expertise, especially in Beauty categories.
• An extremely strong eye for & appreciation of beauty, and ability to drive premiumization.
• Great leadership, proven learning ability and positive working attitude.