Job Description

Looking to Turn Your Passion for Marketing into Income and Impact?

We are looking for a talented digital marketer to join us. Our mission is to help aspiring individuals to have impactful growth, impactful relationships, and impactful work. And we believe to do that we have to impact our own people first.

If you want to join a business that challenges you to grow beyond your comfort zone, you’d be a good fit for us. You will be designing and implementing key marketing initiatives that drive customer acquisition and retention.

Responsibilities

• Plan and execute digital marketing campaigns
• Collaborate with the team to create landing pages and optimise user experience
• Set up and troubleshoot tracking using tools like: Google Analytics, FB Conversion Tracking and Adwords conversion.
• Instrument conversion points and optimise user funnels
• Measure performance of marketing campaigns, and assess against goals (KPIs)
• Identify trends and insights, and optimise Ad spend and performance
• Plan, execute, and measure experiments and lead generation tests
• Brainstorm new and creative growth strategies

Requirements

• Motivated self-learner. You'll be exposed to a buffet of learning opportunities and resources; you must be hungry to learn and be driven to do so autonomously.
• Analytical and logical thinker. Organised and able to closely follow structures, standards and processes.
• Good communicator, and ability to adapt to changes in a fast-paced environment.
• Team player with aptitude to work independently.

Nice-to-have qualifications:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Demonstrable experience in SMM (paid advertising), optimising landing pages and user funnels, A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.