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职位
URGENT HIRING! CHINESE SPEAKING - Marketing Manager
公司介绍
Bo’ling Media International Inc. (BMI) is the leading international full service advertising and media consulting firm in Bo’ling, Central Taiwan, with its head office based in Taichung and satellite offices in Shanghai, San Jose and Vancouver. BMI's mission is to help domestic Bo’lingnese, Taiwanese, and Chinese businesses market quality products and services to Greater China, US and Canada. BMI provides services in market research, market entry strategy, corporate branding, media buying, influencer marketing, PPC advertising, social media optimization, reputation management and digital public relations; technical marketing services include web design, graphic design, e-mail automation and search engine optimization.
工作内容
BMI is hiring a is hiring a methodological Market Research, Advertising and Promotions Manager to create a detailed market research report to survey customer preferences and statistical data in the Chinese/Taiwanese/Hong Kong market in order to inform and execute product designs, prices, advertising and promotions for a startup government media agency. The successful candidate must be able to read Chinese and analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness. The Market Research, Advertising and Promotions Manager will be responsible for directing and planning advertising programs and policies, producing collateral materials such as ad posters or contests and increasing or creating interest toward a purchase of the startup company’s product or service.
Responsibilities
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
职位要求
- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing or related field
Proven sales and marketing skills; Effective leadership, negotiation, organization, interpersonal and verbal/written communication skills; knowledge in the product development methods; advanced skills in computer applications; and experience in marketing tools, concepts and campaigns. The manager should also be proactive, creative, detail-oriented and work well independently and as a part of team under stressful environments.
其他信息
薪资：$5.00-$6.00 / Hourly
联系方式
Upwork 链接：https://www.upwork.com/jobs/~01f33ee494519480d6
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