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招聘【远程招聘】Product marketing manager

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华人出海团队,团队日常交流以中文为主,可以远程办公或在日本办公,有想法的小伙伴联系我~~~

About Sparticle

Founded in 2021, Sparticle's mission is to inspire creativity and enrich life. Sparticle has a suite of more than products, including Felo, Felo Meet, CircleO. We have team member in China and overseas

Responsibilities

  • Sparticle is looking for a high performing and motivated marketing expert, who thrives in a team environment. You will work with a team of experienced field, digital and content marketers to create and execute new performance-driven and omni-channels marketing campaigns and field activities, focusing on English-speaking market.
  • You should be a problem-solver with the analytical ability to use tools and data to continually refine our communications and engagement initiatives that are focused on lead generation and user acquisition.
  • Working closely with sales and business development team, you will responsible for developing targeted online and offline marketing campaign programs, with lead generation, optimizing communications and supporting broader business objectives.
  • A successful candidate should be able to lead successful and relevant online and offline marketing campaigns and activities to key target accounts within English-speaking market.

What You will Do

  • Run regional marketing campaigns, including and not limited to digital demand gen, field events, and other growth initiatives end-to-end: working closely with the sales and business development team, you will develop overall regional GTM strategy for Japan market, and create relevant and ROI-driven campaigns to achieve user acquisition and lead generation targets
  • Maintain communities and social media accounts with regular content SEO optimizations
  • Investigate and test new channels to communicate and engage with potential customers within target accounts
  • Build and develop a strong foundation for program management, process and cross-functional operations within the business
  • Ensure and track healthy lead funnel for lead development, business development and sales teams to follow up
  • Manage budget reconciliation process for regional campaigns and activities
  • Compile detailed reporting of all live online and offline marketing campaigns to justify and illustrate returns of investment
  • Work closely with internal teams and/or vendors to implement, track and optimise marketing campaigns to ensure high ROI
  • Work with Sales & Marketing operations team to implement flawless processes and marketing automation tools to track and assess quality of acquired customer

Requirements:

  • Bachelor's Degree in Marketing or Business
  • 5+ years experience in a Marketing related role in a (B2B) environment (SaaS or IT industry preferred)
  • Experience in both digital and offline marketing - covering lead generation, demand generation, lead progression, and contributing to sales conversion
  • Proven track-record of managing and delivering strategic digital and offline tactics to target ideal customer profiles and drive conversions within relevant account segments
  • Experience with defining and launching successful acquisition/demand campaigns, marketing optimization programs
  • Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
  • Intellectual curiosity and motivation to understand what drives customer behavior through quantitative and qualitative data
  • Capability of both speaking and written Japanese, English is a plus
  • Able to be strategic, but also drive tactics and execution; willing to get your hands dirty and get the job done
  • Passion for marketing metrics and process improvement.
招聘类型:
企业招聘
职业:
运营
工作方式:
全职坐班远程工作
城市:
广州海外
领域:
企业服务
需消耗电量 5
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